
Community Impact Investment Priorities 2009-15
1st Year Investment: $2.15 million
Proportion of Levy: 4%
The image of the dairy industry needs to be promoted to enhance public opinion, particularly around issues such as the environment and on-farm working conditions. DairyNZ is working to promote the benefits of the industry to the wider community, educate the public about dairying's environmental impact and show them the work New Zealand dairy farmers are doing to improve the sustainability of their farm business.
|
Activity |
Objective |
Benefit |
|
Promoting the dairy industry and undertaking community sponsorship |
Promote the contribution the dairy industry makes to the community and seek to educate the public about NZ dairy farmers' efforts to be the best in the world, particularly in the areas of sustainable dairying and employment. |
Freedom to operate New people attracted to the industry Dairy industry perceived as a good corporate citizen |
