Dairy Industry Strategy

In May 2009, DairyNZ launched the Strategy for New Zealand Dairy Farming, which guides the investment and activities of the industry until 2020. It was developed by and for the dairy industry, and considers two key questions.

Firstly, what will increase the profitability, sustainability and competitiveness of New Zealand dairy farmers?

And second, how will dairy farmers farm in the future?

DairyNZ lead the development of the strategy in partnership with industry stakeholders and is its custodian. But the Strategy's desired outcomes will only be achieved by all stakeholders working together the achieve the Strategy's five outcomes:

Increase farm profitability
Talented and skilled people are attracted to, and retained by, the industry
An internationally competitive milk supply maximises returns to farmers
Industry reputation enhanced locally and globally
Achievement of shared goals through genuine partnership between industry, government and the wider community.

Achieving these outcomes means we will continue to make an even bigger contribution to New Zealand's economy. We will do this by earning greater market returns through higher value products and producing more milk to a higher standard, with a lower environmental footprint at a cost-competitive price.

Download the full Strategy for New Zealand Dairy Farming 2009/2020 View PDF (296kb)
Download the summary Strategy for New Zealand Dairy Farming 2009/2020 View PDF (141kb)

DairyNZ has developed a set of 27 targets for between 2010 and 2015 that will guide its efforts to reach these outcomes. Sitting under each of these targets is more detail on the practical work being done to achieve them.