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Rosie™ is DairyNZ’s ‘Cowbassador’. Our aim is for her to become the face of New Zealand’s 4.4 milllion dairy cows, and to help promote dairy farming to those of the 4.4 million New Zealanders who are not familiar with it. |
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Rosie was was officially launched at the 2011 National Agricultural Fieldays at Mystery Creek.
She was a huge hit with everyone from children to their grandparents!
Rosie is a three-year-old Friesian-Jersey cross who leaves her farm to discover what makes the New Zealand industry one of the best in the world. At the Fieldays she was accompanied by members of her VIB (Very Important Bovine) protection squad.
Along with her own website, children of all ages can follow Rosie on her very own Facebook and Youtube pages. Rosie also has been appearing throughout 2011 in the children’s educational newspaper, Go Zone, for years 3 and 4, that is distributed via schools.
Rosie is also a feature on a new primary school education website : www.GoDairy.co.nz/education . It contains curriculum-related teaching units, digital texts, and digital learning objects, all of which use dairying as a context for learning.
Rosie has been created for DairyNZ by King St Advertising and Flux Animation.
For more information refer to:
