Vanessa was appointed to the role of GM farm performance in March 2018. She leads a team of around 110 staff comprising the farmer experience, farm practice adoption, marketing, product and relationships areas of DairyNZ.
Vanessa joined DairyNZ as the GM marketing and communications in 2015 following an extensive career (15 years) in banking in various senior product, marketing and relationship roles, and a stint at the Heart Foundation of New Zealand, where she was head of marketing and fundraising.
The vision for the newly-created Farm Performance Team is to support farmers to achieve better outcomes for themselves and New Zealand. Vanessa has a Bachelor of Commerce in Economics and Management, as well as a postgraduate Diploma in Marketing from the University of Auckland, is an AWDT Escalator Alumni and Surf Lifesaving NZ board member.