The story was shown on TV3 6pm news on Friday 6 July and included an interview with DairyNZ strategy and investment leader Jenny Jago.

The moostery challenge game is part of DairyNZ’s in-school education programme. It pairs 150 rural and 150 urban schools and challenges students to work out the name and location of their ‘mystery match’.

The purpose of the challenge is to create a dynamic and fun way to learn about the differences and similarities between rural and urban communities.

Watch the news clip below.