The Dairy Doing Good adventure continues this month as Rosie takes her co-star Nate behind the farm gate, exploring the ways in which New Zealand dairying links with people in local communities and throughout the world.
The latest Rosie videos feature themes that teach children about the life of farmers and the dairy chain, while illustrating dairy’s contribution to local communities and the economy in language kids can relate to.
Further fun and interesting facts can be found on rosiesworld.co.nz and, as always, there’s a competition involved. Kids must watch the videos and read the facts to discover answers to weekly quiz questions for a chance to win a ‘farmtastic’ prize pack.
Adding to the buzz, the competition is being promoted across social media and on popular kids’ TV show What Now! The competition is now open and the winner will be announced on What Now! on April 29.
DairyNZ’s external engagement manager Phillipa Adam says, “This is the second phase of the Dairy Doing Good campaign. Last time, Nate and Rosie looked at the nutritional value of dairy products and whipped up some delicious dairy recipes in the kitchen.
“Now, the pair are checking out life on the farm, and the people who work there, as well as looking at all the jobs linked to dairy farming and its supply pipeline,” says Phillipa.
“The videos are entertaining but also educational, designed to share the good stories about dairy farming, broaden the knowledge of both urban and rural kids and get them thinking about the dairy sector’s contribution to New Zealand."
Check out how DairyNZ’s education programme is helping children learn about dairy in the classroom at ourfarmvisit.co.nz
This article was originally published in Inside Dairy April 2018