Dairy Doing Good is the latest stage in DairyNZ’s levy-funded education programme. It sees cowbassador Rosie and her new co-star Nate Cunis taking children on the full journey - from paddock to plate.
Nate won his spot as Rosie’s co-star after entering DairyNZ’s competition alongside 100 other children from around New Zealand. He captivated judges with his energetic and natural ability in front of the camera.
Together, Nate and Rosie have been exploring the goodness of dairy, filming a television commercial and two video blogs which have Nate whipping up some of his favourite dairy recipes in the kitchen.
The campaign launched on TVNZ's What Now programme in October and included a competition where children had to upload a photo (see examples) of themselves eating, drinking or cooking with a dairy product.
The competition to win an iPad and ice cream maker received 1377 entries and the winning shot was of Riley, Olivia, Addison and TJ Wilkinson, cousins from Rotorua and Auckland. The four-week campaign, which was predominantly based online at rosiesworld.co.nz, saw 14,012 people visit the website, with 57 percent of those first-time visitors.
The Dairy Doing Good campaign includes three phases – covering dairy products, people and communities and the farm environment - which will be rolled out on rosiesworld.co.nz, What Now, social media and other children’s websites over the next eight months.
The first phase, focused on dairy products and their food value, is about helping children and parents understand the essential nutrients in dairy products while sharing some fun and tasty recipes which use dairy.
Who is Nate Cunis?
Nate, aged seven, hails from One Tree Point near Whangarei. He’s a keen sportsman and wants to be an All Black, or follow in the footsteps of his grandad and be a Black Cap.
Nate says the filming experience was fun. “The best part was when we saw the video blogs and ad finished. It looked so cool!” Nate and his mum Kara were also treated to a VIP farm visit experience. “I loved the farm visit, especially going on the Polaris and when the calves were trying to eat my hand!” says Nate.