Using DairyNZ’s DairyBase, ASB rural managers can now add value by analysing benchmarking data and trends for their dairy farming customers. If dairy farmers want to join DairyBase, data can also be automatically transferred from ASB into DairyBase.

DairyBase is a benchmarking tool which helps farmers track their productivity and profitability, compare costs to other similar farms, and track progress towards long and short-term goals. More than 5000 farmers are registered.

DairyNZ strategy and investment leader Bruce Thorrold says the ASB partnership provides a fantastic opportunity for farmers.

“I would encourage dairy farmers with ASB to contact their bank manager – there is so much to gain from this, including better access to regionalised data, robust benchmarks and targeted analysis,” says Bruce.

“This is just the beginning. We are working with other companies, including Farmax, to allow for the easy transfer of data. We also want to reduce duplication so farmers are spending less time inputting data and more time harnessing the value of that information through better insights and analysis.

“This work has been carried out in response to dairy farmers’ desire for simpler ways to access and input data. Their levy funds DairyBase and we want to ensure they get value for money and access the rich data that is already available.”

ASB general manager for rural banking Richard Hegan says the partnership will add value to farmers.

“The world is awash with data – the goal here is for us to collaboratively use the data to drive meaningful insight. This is at the heart of the DairyBase/ASB partnership – using data to drive insight which leads to better foresight.”

For more information about DairyBase, visit dairynz.co.nz/dairybase or contact your local ASB rural manager.

Media Contact:
Vanessa Feaver
Senior communications and media specialist
DairyNZ
Ph: 027 836 6295
Vanessa.feaver@dairynz.co.nz