Stories about dairy farming can go a long way to helping increase awareness of the good things dairy farmers are doing, not only on their own farms and other farms, but also in their communities.
Mainstream and social media provide ideal platforms to share good news stories and celebrate success.
DairyNZ has three guidebooks designed for farmers who want to tell their stories:
Social Media 101
Designed for farmers getting started on social media. It gives an overview of the social media channels Facebook, Twitter and Instagram. Social media is also a great way to connect, influence, learn and educate.
Sharing Your Stories
This guide looks at traditional media – print, broadcast and their online versions. It provides an overview of what these media outlets look for in a story, along with advice on how to distill what to say, how to say it and how to write it.
The Picture This guide recognises farmers are right on the spot to capture photos and short videos that provide real-time insights into their care and respect for the environment they work and live in, and for their people and animals.
Picture this guide