Research insights and recommendations
The research report includes several key recommendations to help build stronger relationships and engagement across the sector, enabling DairyNZ and others to better support Māori farming operations to lift productivity, profitability and sustainability while meeting their owner aspirations.
The first is to start by understanding how whenua and people are connected through whānau, hapū and iwi, and how the farming operation supports those connections.
Knowledge of whakapapa connections is also important, as these tribal relationships often go back centuries and influence economic, social and cultural priorities. Seeking advice from experienced colleagues or advisors can support effective, genuine engagement.
“Often the temptation is to get straight into farm system, or production and profitability metrics,” Claire says.
“But building the relationship first, understanding the history of the whenua and people, and referencing that at the start is important for meaningful discussions and long-term connections.”
An understanding of the complexities of Māori land ownership is also essential.
“For Māori, it’s as much about what happened on the land in the past as it is about what will happen in the future,” Raina says.
She points out that several Māori dairy farms had debt, and pushing debt down could influence decisions around management practices and expansion in the future.