“Around 50% of our herd are at least J12 now and we have some registered Jerseys too. We aim for good fertility, high milk components and an easy-care cow.”
Shifting to Jersey has also made their calf-rearing easier.
“As I’ve got older I’m finding it easier with the Jerseys as I’m not handling a big animal. It’s easier for the staff picking up calves in the paddock too.”
Julie and Brian are focusing on stepping back from the physical aspects of farming. They have hired an overseer who reports to Brian and will manage operations when they are away, and there is a manager on the support block.
“We’re trying to be less involved in the day-to-day operations, but it is hard to step away completely, we still enjoy the farm and want to support our team and set them up for success” Julie says.
They are both active in off-farm roles as well. Julie serves as the president of Jersey NZ, chairs Donald Pearson Farm Limited (owned by NZ Young Farmers), and chairs Jerseyland Farms in Southland. Meanwhile, Brian is the chair of the Western Plains Drainage District Committee.
Their two daughters live nearby. Celine is teaching agriculture at St Peter’s School in Cambridge and Ella has a cattle photography business and is pursuing a dairy farming career.
The Piries’ commitment to sustainable farming practices and soil management reflects their adaptability and deep connection to the land. Their ongoing efforts to balance hands-on farming with strategic management ensure the long-term success of their operation.
As they gradually step back from day-to-day tasks and support the next generation of farmers, Julie and Brian’s legacy of innovation, community engagement and sustainable farming practices will undoubtedly inspire many for years to come.