GoDairy recruitment efforts ramp up
DairyNZ is trying to attract more people to on-farm roles in time for calving this season.
An intensive GoDairy short-term recruitment marketing campaign kicked off in April and runs through to August, aimed at inspiring, encouraging and recruiting younger people to dairy roles before calving.
Targeting 18-25-year-olds who are looking for employment, the campaign provides a channel for them to apply for a farming role this season, ultimately helping to reduce the workforce shortage.
To achieve this, DairyNZ are running paid advertisements across a range of social media and online platforms encouraging people to visit the GoDairy website to learn more about what's involved in dairy farming and how to apply.
The campaign is also encouraging farmers who are looking for staff to check out the great recruitment resources available on the DairyNZ website, and also post their job vacancies on the Farm Source job site.
What else is happening to help dairy farmers recruit?
- 30 March 2022: Podcast - Recruiting great dairy farm workers
- 20 April 2022: Onine Farmers' Forum Series - Attracting and looking after great people
What you can find on the GoDairy website
The dairy sector needs the very best minds to solve scientific challenges as agri-scientists, work with farmers in agri-business, and dairy farm to produce the best milk in the world.
- Take the GoDairy quiz to reveal possible workplaces and jobs suited to your likes, wants, and needs.
- For each career path (agri-science, dairy farming, agri-business) find out what and where to study.
- Read stories about like-minded people and be inspired.
- Connect with others via social media and in-person to make it happen.
The dairy sector offers variety, challenges, financial rewards, and many opportunities.
If you think you've got what it takes to go dairy, find out more at GoDairy.co.nz.
