Rosie's World is the home of Rosie, New Zealand's dairy industry 'Cowbassador'. She is the young, enthusiastic face of New Zealand’s 4.6 million dairy cows.
Rosie’s engagement with children through the website, media and events, is part of DairyNZ’s education programme, which is all about connecting children with dairy farming and helping them learn where their milk comes from.
Dairy Doing Good
Rosie’s latest campaign ‘Dairy Doing Good’ helps children learn about the many ways dairy touches New Zealanders’ lives. It takes children on the dairy journey, starting from their plate, with the dairy products they eat, back to the paddock and how milk is made.
In 2017, a competition was held to find a real-life co-star for Rosie. Nate Cunis from Whangarei stood out amongst hundreds of other entries from around New Zealand to win the starring role. He has been doing a fantastic job partnering with Rosie to help kids learn about dairy farming.
Rosie was officially launched at the 2011 National Agricultural Fieldays at Mystery Creek where she was a huge hit with everyone from children to their grandparents!
She is a Friesian-Jersey cross who leaves her farm to discover what makes the New Zealand dairy industry one of the best in the world.
Children (and adults) are still delighted to meet Rosie at events and will flock to Rosie for hugs, high fives, photos and Rosie goody bags. Rosie regularly attends national and regional fielday events and open farm days around New Zealand.
To find out about the work DairyNZ is doing in schools, visit our in-school education page.