“We are coming into a time of turbulence, where we are under pressure to reduce our emissions. Part of this challenge is looking at what premiums we can add to milk, to gain a higher price and provide what the customer is asking for,” says Melissa.
“Our farmers produce artisan milk at volume. This is milk that is from grass-fed cows, in the open country, and produced by farmers that care for their animals, people, communities and country.
“We need to make these benefits and natural-ness at the forefront of our products, to differentiate us as we compete in a world where milk will be made cheaper and better by technology in the future.